Pitti Bimbo 98

Pitti Bimbo is an international trade show in Florence focused on children’s fashion, lifestyle, and kidswear brands.

I was commissioned to develop the “Pitti Time” theme and transform it into a visual project for exhibition design and communication.

I translated the concepts behind the theme into a visual journey capable of guiding visitors throughout the exhibition experience, while becoming an integral part of both the physical and the digital communication.